Company News, Financial News

TPG Growth Eyes E.L.F. Cosmetics

Deal could be worth $300 million.

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By: TOM BRANNA

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Christmas may have come and gone, but one elf could be ready to enjoy the new year in a big way. Beauty brand E.L.F Cosmetics is in late-stage talks to be acquired by TPG Growth, the middle-market investment arm of private equity firm TPG Capital LP, according to industry sources. E.L.F. was founded in 2004 by Joseph Shamah and Scott Vincent Borba. E.L.F., which stands for eyes, lips and face, could fetch $200 million to $300 million in a sale, according to sources. The brand had hired investm...

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